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Sega’s roots stretch back to 1940 and a Honolulu-based company called Standard Games, formed by Martin Bromely, Irving Bromberg, and James Humpert. In 1951, Bromely inspired the company’s move to Tokyo, and Service Games of Japan (also known as Sega) was officially registered in May of 1952. Initially, Sega provided coin-op machines to U.S. military units stationed in Japan. The business branched out from there, supplying the domestic Japanese market as well as parts of Asia and Europe.
In 1965, Sega merged with another coin-op company, Rosen Enterprises, Inc. Formed by American entrepreneur David Rosen in 1954, Rosen Enterprises dealt in everything from instant photo booths to mechanical arcade games. A year after the merger, Sega released Periscope, a submarine simulator that became a worldwide hit. In 1969, Rosen and the other shareholders decided to sell Sega to Gulf & Western Industries, with Rosen continuing on as CEO.
Gulf & Western continued to build on the company's original product and marketing strategy, with revenues hitting $214 million in 1982. By 1983, several "firsts" were introduced, including the first laser disc game, Sega Astron Belt, the first 3D video game, SubRoc-3D, and Sega's first consumer video game console, SG-1000, all marketed in Japan.
The arcades and the U.S. home market crashed shortly after. Gulf & Western, which had spun off 20 percent of Sega, bought back the public shares and sold the U. S. assets to Bally Manufacturing Corp.
However, in Japan, Sega survived. Back in 1979, Rosen had acquired a distribution company founded by a Japanese entrepreneur, Hayao Nakayama. Following the crash, Rosen joined Nakayama and other Japanese investors to buy the Japanese assets of Sega for $38 million. Nakayama became chief executive and Rosen headed the U.S. subsidiary. From that point forward, the company vowed to stick not with one concept too long, realizing that each generation of technology has a life and death.
In 1984, Sega Enterprises was bought by a partnership between Sega Enterprises Japanese management and CSK, forming Sega Enterprises Ltd., a Japan-based company.
In 1986, Sega Enterprises Ltd.'s stock was listed over the counter on the Tokyo Stock Exchange. In addition, Sega of America was established to adapt and market video game products to a rapidly expanding American market. It was subsequently given the charter to develop software products specifically for the American market.
In the late 1980s, Sega Enterprises introduced a line of extremely successful video game systems and software titles that propelled the company into international prominence, making it the world's second largest vendor of consumer video game products. In 1990, Sega Enterprises Ltd.'s stock was listed on the first tier of the Tokyo Stock Exchange. In 1993, the stock was listed on the pink sheets of NASDAQ and available in ADR in the U.S.
Genesis and Beyond
In 1990, Sega aimed its products at a slightly older market than its main competitor, Nintendo, and released the 16-bit console, Sega Genesis™. Sega was quickly recognized by its fast-paced, "in-your-face" marketing and advertising campaigns, putting the company in the ranks of Nike® and Levi's® as favorite brands among America's youth.
In December 1994, Sega of America, in a joint venture with Time Warner® and TCI, launched the Sega Channel, which is a nationwide subscription-based cable network, which provides video games to Sega Genesis owners via their cable box. The Sega Channel was praised by the cable industry as the "coolest new service."
In 1995, Sega of America launched the Sega Saturn™ video game system, bringing arcade-quality gaming to the home. Saturn games earned more coveted "Five Star" product review ratings from a popular industry video game magazine than any other platform. In 1996, Sega launched the Sega Saturn Net Link™, a modem that plugs into the Saturn console for online gaming and full Internet access. To date, there are more than 300 first-party and third-party games in the Sega Saturn library.
Dreamcast
On September 9, 1999, the world of video games was forever changed. The Sega Dreamcast™ burst onto the scene becoming the fastest-selling video game console of the time. The 128-bit, Internet ready hardware delivered the fastest, most sophisticated 3D games ever seen on a video console. It launched with nineteen stellar titles, a built-in modem for surfing the Internet, online gaming, and a graphics engine to rival reality. Stunning graphics and best-of-breed titles like Sega Sports NFL 2K™ and Soul Calibur™ fueled sales and raised Sega's U.S. market share to 15%, up from 0.1% only a year before. Dreamcast currently has a library of over 200 titles.
In 2000, Sega promoted Peter Moore to President and COO of Sega of America. Previously Executive Vice President of Marketing, Moore plans to lead Sega into the next generation of gaming, while continuing to maintain Sega's strong brand awareness and position in the marketplace.
Sega.com
April 2000 - Sega.com, Inc. became an independent company and has since gained recognition as an industry pioneer in both the online and wireless gaming frontiers. In September 2000, Sega.com launched SegaNet, the world's first online console gaming network.
Sega.com fuses state-of-the-art technologies with innovative vision to produce compelling experiences for the gamer community. Leveraging our 50+ years of video game history, Sega.com provides the creative, marketing, and engineering expertise to achieve Sega's network entertainment objectives.
In 2002, Sega.com launched a new division: Sega Mobile, dedicated to developing, producing, and delivering game content to cell phone and PDA users in North America. Also introduced in 2002: Sega.com Business Solutions, offering unique, full-service business solutions to game developers, publishers, and other youth lifestyle industries.
Sega - Past, Present and Future
Sega has always been a pioneer and will continue to provide the most advanced and compelling products to consumers. No other company has had more "firsts" in the $8 billion video game market than Sega. Sega created some of the first-ever arcade simulator games including Hang On in 1985.
In 1990, Sega unveiled R-360, the first arcade game to be able to rotate 360 degrees. In 1991, Sonic the Hedgehog was born. Sonic is the only non-Disney character featured at Disney World today.
In 1993, Yu Suzuki pioneered the 3D fighting game genre with Virtua Fighter. Virtua Fighter was added to the Smithsonian Institution's Permanent Research Collection on Information Technology Innovation and is currently kept at the Smithsonian's National Museum of American History in Washington, D.C.
The year 2000 brought other industry firsts including ChuChu Rocket, the first-ever online console video game, Seaman, the first voice recognition videogame in the U.S., Sega Sports NFL 2K1 the first online console sports title, and Phantasy Star Online, the first ever online console RPG.
On January 30, 2001, Sega announced it would create the world's best games for all gamers by publishing content on multiple platforms, as well as for wireless, handheld and other consumer electronic devices. This new strategy combined with a rich arcade heritage and the world's best developers puts Sega in the unique position to be the world's leading software publisher. Sega's first Game Boy Advance title, which was also Sega's pioneer online game, ChuChu Rocket released in May, 2001. By constantly striving to set the standard for interactive entertainment in and out of the home, Sega will continue to give consumers more ways to play the Sega games they have grown to love.
Software Highlights from Credited Titles
SEGA's first work that SPOnG is aware of is the 1981 title, "Frogger" (C64).
The company has been involved titles released on the PS4, Switch, Xbox One, PC, 3DS/2DS, PSVita, Wii U, Wii, PS3, Xbox 360, DS/DSi, iPad, iPhone, PS2, Power Mac, PSP, Xbox, Gizmondo, GameCube, GBA, N-Gage, PlayStation, Arcade, Dreamcast, Neo Geo Pocket Colour, Saturn, Sega 32-X, Sega Megadrive, Amiga, ST, Mac, NEC PC Engine, Game Gear, Sega MegaCD, Sega Master System, C64, Vic-20, Spectrum 48K, Sinclair Spectrum 128K, Amstrad CPC, Atari 5200, Atari 400/800/XL/XE, Atari 2600/VCS, Intellivision, Colecovision and Videopac/Odyssey2. Of these, "Sonic Unleashed" (PS2), "Sonic 3D Blast" (PC), "Sonic Adventure 2" (GameCube), "Sonic Heroes" (GameCube), "Super Monkey Ball" (GameCube) has been a best selling title.
The company's most recent involvement was on the 2020 release "Olympic Games Tokyo 2020: The Official Video Game" (Switch).
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Related Press Releases
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Related Games
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| Chris Gilbert | Director | ... | - | Dec 03 | |
| Mike Sherlock | Director | ... | - | 04 | |
| Ray Maguire | Director | 91 | - | 93 | |
| Rich Lloyd | Associate/Assistant Producer | ... | - | Jun 00 | |
| Richard Jacques | Musician/Sound Effects |
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23 Feb 2006
PSP hands-on and screens for Xbox and PS2 versions only here
16 Feb 2006
Thing that had to happen, happens.
10 Feb 2006
Plus! SEGA registers ‘Yakuza’ game title.
06 Feb 2006
It's called Adventures, and is a bit of a mystery...
23 Jan 2006
16-bit Sega back catalogue looms
21 Dec 2005
Like waiting for a bus – they all come along at once!
15 Dec 2005
Its Sega! Its fishing! It’s a robot!
13 Dec 2005
Final word on the drift legend for SCE platforms
08 Dec 2005
Sega reveals Treasure Box compendium.
25 Nov 2005
GameTap launches: motherlode for emulator-illiterate SEGA nostalgists.
17 Oct 2005
Double blow sees Riders and Next-Gen fully outlined
08 Sep 2005
It must be good Sega news day
07 Sep 2005
Title revealed – Playable within days…
07 Sep 2005
Sega shows E3 show reel hand
05 Sep 2005
But does slow news have to be boring?
30 Aug 2005
Naka. Why do we never make Knacker jokes anymore…?
25 Aug 2005
Famitsu highlights current thinking.
26 Jul 2005
But very much alive. Except for HOTD, which has 'Dead' in the title...
20 Jul 2005
It's called Lindbergh - And that's about all we know...
12 Jul 2005
SPOnG - Your bedsock for those embarrassing rumour spillages
11 Jul 2005
According to Internet gossip, the answer is yes
17 Jun 2005
Speculation and cryptic hints – hooray for the Internet!
06 Jun 2005
SEGA shows its hand, offers a glimpse of the future.
24 May 2005
SEGA stalwart speeds back onto consoles present and (dare we hope?) future!
19 May 2005
Glory of glories. Dreamcast legacy refuses to die.
10 May 2005
The blue one spins again! Get the latest inside.
05 May 2005
European debut for series on PlayStation platform.
11 Apr 2005
Shadow takes lead. With an Uzi.
09 Mar 2005
Sega fan? The big questions finally answered.
28 Feb 2005
Serious market research shows wider character exposure plans
21 Feb 2005
DS and GameCube exclusives promised. And we're going to France!
19 Jan 2005
Sega strengthens commitment to Nintendo as DS game also readies for launch.
18 Jan 2005
Acquisition confusion and more inside.
16 Dec 2004
Something is not quite right – Sega’s manoeuvrings detailed inside.
15 Dec 2004
SP courses confirmed for Eastern release – Xbox Live offers hope
15 Nov 2004
It’s a brilliant pun about Altered Beast being canned Stateside!
02 Nov 2004
Sports, RPGs, graphical adventures and virtual pets
22 Oct 2004
Bargain monkey malarkey for PS2 and Xbox
21 Oct 2004
The first crop of games for the approximated launch window
11 Oct 2004
K2's stealthy ninja shenanigans resume
05 Oct 2004
Former Sega UGA boss lifts lid on mystery puzzler
22 Sep 2004
Which will be 18th January 2005
17 Sep 2004
Caps-lock and load for zombie wordsmiths
17 Sep 2004
PlayStation 2 exclusive emerges from the dust.
16 Sep 2004
First details expected within days – seminal Sega racer rises!
16 Sep 2004
And really, really small they are too!
15 Sep 2004
Sonic Team’s corruption at the hands of UGA continues apace
09 Sep 2004
Sega spreads the love
08 Sep 2004
Once upon a time there was a little blue hedgehog...
31 Aug 2004
Behold Finny The Fish and The Seven Waters!
10 Aug 2004
Resurrected RPG to stretch to fourth episode.
06 Aug 2004
Sega's surprise MMORPG pictured within.
05 Aug 2004
Comix Zone, Flicky, The Ooze and Ristar join the Sonic library.
04 Aug 2004
PC Online gaming drive takes shape.
04 Aug 2004
Yu Suzuki's legendary RPG goes online in Asian territories.
03 Aug 2004
Top-selling footie management for top-selling machines.
02 Aug 2004
SEGA AM2 to re-work classic fighter for PS2.
30 Jul 2004
Sega to release rework of Chihiro racer.
19 Jul 2004
Amusement Vision and Hitmaker close
29 Jun 2004
Big name developers to adapt popular franchises.
24 Jun 2004
That wouldn’t be a Phantasy Star texture set, would it?
15 Jun 2004
ESPN games to benefit from mighty corporate teamwork.
08 Jun 2004
Fill your house with unnecessary, girl-scaring SEGA paraphernalia.
07 Jun 2004
Saturn's prodigal son returns in miniature form.
07 Jun 2004
Amusement Vision simian-balancing to return.
07 Jun 2004
After months of denials, Sega is assimilated by pachinko giant.
18 May 2004
Ronaldinho may not be playing, but it seems everyone else is.
18 May 2004
Sega falls foul of SCEA's policy shift - follows SNK…
06 May 2004
Breath not to be held - Segaton set to disappoint.
06 May 2004
Speculation ends – game dated inside.
28 Apr 2004
Samba over to E3 for a taste of things to come from SEGA.
26 Apr 2004
Expected game deluge this month: new PSO slated.
08 Apr 2004
Early reports suggest software deluge within months.
31 Mar 2004
Memories at the ready – Filipino scandal laid to rest.
29 Mar 2004
Retail briefing for Japan dated – fans in excited panic!
24 Mar 2004
Devoted entirely to football too! Amazing news inside.
11 Mar 2004
Sega Ages shows the good, to go with the bad and ugly.
09 Mar 2004
Best game yet, by all accounts.
03 Mar 2004
Nagoshi makes fighter pledge as fresh hint at Outrun 2 emerges.
01 Mar 2004
Plus! Someday your Prince will come. And! A gentle reminder to be good to your PC.
24 Feb 2004
Third revision of fourth series instalment - first look.
23 Feb 2004
Virtua Fighter 4 Final Tuned exposed - Full details inside
20 Feb 2004
Sato ousted as Pachinko man brings new threat at highest level.
17 Feb 2004
Nagoshi and Naka dual comment good vibes action.
16 Feb 2004
Sega buy spree plunges Sammy into financial chaos
13 Feb 2004
Belief in hedgehog IP shows through
09 Feb 2004
It's Uo Nanatsu no Mizu Densetsu no Nushi!
05 Feb 2004
More goodness from the Tokyo patent office.
03 Feb 2004
It is an arcade game. Like Sega said all along…
28 Jan 2004
Reports suggest dreaded shake-up sooner rather than later.
27 Jan 2004
Today shall henceforth be known as Japanese Patent Office Day!
21 Jan 2004
Sega denies, retail sources confirm – world of confusion inside.
20 Jan 2004
Arcade Stage Ver. 3 to see PlayStation 2 global release?
05 Jan 2004
New website, new art, new feeling of helplessness.
24 Dec 2003
Focus now blatantly changing at Sega of Japan, as coin-op reshuffle jangles nerves.
19 Dec 2003
Sega Japan on the defensive as fans' worst fears realised
18 Dec 2003
Shareholder meeting next week to see pachinko bigwigs take the reins.
11 Dec 2003
Huge chunk of Sega acquired – all eyes on coin-op.
08 Dec 2003
Fans outraged as VF Quest fails to impress.
02 Dec 2003
Sega makes incomprehensible announcement.
01 Dec 2003
Predictable Chihiro chatter emerges
25 Nov 2003
Vectorman doomed – studio reshuffle blamed.
21 Nov 2003
Reversal of plans sees US and EU support bolstered.
20 Nov 2003
Good news, as F-Zero dispatch sees fresh skateboarding coin-op.
17 Nov 2003
Big head RPG still underway – Sega makes commitment.
24 Oct 2003
Another bullet, aimed right at the foot.
23 Oct 2003
Outrun 2: The unXboxable game
09 Oct 2003
A new king in the US as fresh Japanese face takes reigns
02 Oct 2003
It’s definitely not there. But then again…
24 Sep 2003
Investors wary of Sega: Sega Sports to blame.
22 Sep 2003
The seemingly endless joy factory that is Sega Ages triumphs again.
03 Sep 2003
This whole merchandising in Japan disparity is starting to rile us!
15 Aug 2003
Oguchi's brave move looks to plug cask-leaks
31 Jul 2003
Gears decision clutched by Sega
31 Jul 2003
The fight for profitability continues
25 Jul 2003
Fan letters mix with AM-2 newsletters as Suzuki manages hype
22 Jul 2003
Lukewarm feedback and western memory card blackout revealed inside.
16 Jul 2003
Chihiro screens of truth and justice.
11 Jul 2003
Loose lips sink ships. Or at least break embargo dates…
10 Jul 2003
R&D consolidation begins in earnest.
09 Jul 2003
Kudos and history not enough to challenge Polyphony.
01 Jul 2003
Toshiba deal to incorporate voodoo child chatterings.
11 Jun 2003
There’s a spelling mistake in there somewhere…
09 Jun 2003
CSK cash cow drained, will Sega look to EA?
27 May 2003
Mismanagement blamed for merger fall-through.
09 May 2003
Strangeness abounds, key IP’s left to rot.
08 May 2003
Namco confirms Sega link, gives dates
01 May 2003
It's everyone's favourite 'next-gen console race' story!
01 May 2003
Online reports, rubbished by the proverbial horses mouth
25 Apr 2003
GBA ports and more for key LA show.
15 Apr 2003
Not a surprise, but hugely warming. Like a birthday. Or something.
08 Apr 2003
Simian magic to expand with spin
04 Apr 2003
It's kinda like saying Street Fighter gets a joystick, but great news all the same
04 Apr 2003
Sega Japan insiders talk of massive reinvestment into key IP.
31 Mar 2003
Overworks takes a sideways glance at valued IP.
27 Mar 2003
Sega Europe release schedule leaked – new titles revealed!
24 Mar 2003
Sonic in balance as finances push towards Sammy.
12 Mar 2003
First details of merger revealed.
07 Mar 2003
Sega deal expected to bring cash fight from major stakeholder.
03 Mar 2003
Speculation rife as merger seems increasingly unlikely.
28 Feb 2003
Gossip from Japan tells of management rift as shares continue to slide.
25 Feb 2003
Free Shenmue: The Movie DVD promised for our PALs in Europe.
24 Feb 2003
Virtua Fighter to get full scale mobile support.
06 Feb 2003
Super Monkey Ball and Space Channel 5 Part 2 go AWOL
28 Jan 2003
Sega’s in-house creative consultant and AV chief speaks on growing up.
22 Jan 2003
Fans and industry reel as popular Moore departs in mystery.
20 Jan 2003
New details and screens bring feelings of happiness.
17 Jan 2003
RPG attains mythical status as wait continues – Sega spy update inside.
09 Jan 2003
Sega squeezes Dreamcast online functionality into PS2 and GameCube.
28 Dec 2002
Sonic remains independent despite parental distancing.
28 Dec 2002
Frenzy! Nintendo UK in Germany. World holds breath.
17 Dec 2002
Strong start for Nokia as negotiations begin
11 Dec 2002
Amusement Vision popularity edges out Suzuki remake.
28 Nov 2002
Already released in Europe, Shenmue 2 sales are vital for series.
28 Nov 2002
Share downturn triggers platform rethink.
21 Nov 2002
“You be Val Kilmer, I’ll be Tom Cruise”
18 Nov 2002
Sega finally put running structure into place, plus: new arcade development tools complete.
30 Oct 2002
PS2 releases of Dreamcast oldies next year.
29 Oct 2002
Third-parties out of the loop as Sega prepares aggressive Euro front.
24 Oct 2002
Bad news for Sega and Microsoft as bundle interpreted as desperation
21 Oct 2002
Incredible news sees cross-platform online Sega racing league go head-to-head!
15 Oct 2002
Sato leads Japanese courtship of premier racing series.
14 Oct 2002
See what our sushi-loving gaming brethren will be playing!
10 Sep 2002
Naka’s 2D masterworks rolled together for GameCube.
28 Aug 2002
Huge demand forces Japanese rethink
23 Aug 2002
If you can’t beat ‘em, and you have no reason to do so, join ‘em and charge ‘em.
13 Aug 2002
Plus: New Kathy Vrabeck quote inside!
31 Jul 2002
Colossal online rumble planned for Xbox.
30 Jul 2002
Smilebit dragon shooter the best-looking Xbox game yet.
29 Jul 2002
Machines flown into to Heathrow for evaluation.
17 Jul 2002
Flagship Sega icon regenerated in 2D. The way he should be.
12 Jul 2002
Sega extends testing-time, worries gamers.
11 Jul 2002
Bellfield confirms next stage of Sega transition.
10 Jul 2002
Latest build of Ferrari F355 for PlayStation from Yu.
03 Jul 2002
Can you begrudge cheap online gaming to a people who pay £10 for a pint?
28 Jun 2002
Initial version scrapped as Sega steps up to the challenge
13 Jun 2002
Hang On to your After Burner as Space Harrier Outruns handheld
10 Jun 2002
Sega frog-marches GameCube all the way to the Internet.
30 May 2002
Making the best games in the world for all formats generates cash. Well, who would have thought?
17 May 2002
Surely some of the best games news of all time!
22 Apr 2002
Can Microsoft continue to support its debut console in Japan?
17 Apr 2002
Monkey Ball, Phantasy Star and Crazy Taxi confirmed for GBA!
27 Mar 2002
Microsoft's new machine is the next piece in the jigsaw for old Sega titles - now everyone can play!
26 Mar 2002
Sega CEO Tetsu Kayama comments that the company might just release a Virtua Fighter game for Nintendo GameCube.
21 Mar 2002
Games companies not to blame for shootings
07 Mar 2002
The last 'cast drifts into the past
05 Mar 2002
Sega release pleasingly specific details about TriForce, the GameCube-based arcade hardware developed jointly between Nintendo, Sega and Namco.
01 Mar 2002
Microsoft has finally put the cap on its plans for the launch of the Xbox in the UK.
28 Feb 2002
GameCube based coin-op platform looms
19 Feb 2002
Details have emerged concerning third-party support for Sony Computer Entertainment’s dedicated PlayStation 2 broadband network, PlayStation BB.
14 Feb 2002
The Academy of Interactive Arts and Sciences (AIAS) has revealed the nominees for the fifth Annual Interactive Achievement Awards.
11 Feb 2002
Sega dedicated to online success through innovation
08 Feb 2002
Five into one in the world of the coin
06 Feb 2002
Next week, we will be most busy, doggedly tracking down the best gaming news for your enjoyment.
18 Jan 2002
Just how big a role will Xbox play at Japanese launch, February 22?
18 Jan 2002
Seen these before? No, I didn't think so.
10 Jan 2002
Stay at home entertainment boost sees Sega soar
31 Dec 2001
Plus, multi-platform online Sega gaming for Europe looms
28 Dec 2001
Frank talk shocks all. Bellfield puts us all straight
28 Nov 2001
We've heard plenty from Peter Moore recently. He's an interesting fellow, so here's some more news about him.
28 Nov 2001
Sega of America has announced to its board of shareholders that it expects Super Monkey Ball to be its best-selling game this year.
28 Nov 2001
Production facility up and running once again
27 Nov 2001
Make those spirals orange!
22 Nov 2001
Branding and faith in future technologies give Sega a strong foothold
22 Nov 2001
SegaNet to wind down in Europe
22 Nov 2001
The last Dreamcasts at less than 50 dollars a pop in the US.
21 Nov 2001
Even your granny would like this. It's bingo-tastic!
20 Nov 2001
There are reports emerging that several major US retail chains will be importing and supplying European copies of the Dreamcast version of Shenmue 2.
16 Nov 2001
You know, that game, that you played, on the day it snowed…
12 Nov 2001
Wait and see is the message from Sega chief
05 Nov 2001
New company formed in Japan
02 Nov 2001
Massive gains for Sega shareholders revealed as Sonic leads the way
31 Oct 2001
Sega and Microsoft are offering you immortality, giving you the chance to become a character in the forthcoming Xbox title, HotD3.
26 Oct 2001
Some good news and some bad news. We're sure it will all work out fine
25 Oct 2001
Sega prepares for the weigh-in against Square and PlayOnline
25 Oct 2001
The Dreamcast will live on as developers seek cheaper options
24 Oct 2001
Sleepless nights... our hearts are bleeding. Sega of America boss wriggles
23 Oct 2001
Games bounce back to the relief of shareholders
22 Oct 2001
It's the music that triggers some kind of response.
19 Oct 2001
Don't worry, it's only a game, and in the weeks before release, there are mini-games galore on its website.
17 Oct 2001
Sega of Japan has released new information on its upcoming PlayStation 2 music and rhythm game Space Channel 5 Part 2.
16 Oct 2001
Sega of Japan has today given the first indication of when its hotly anticipated Xbox titles will be complete and ready for release.
16 Oct 2001
Sega of Japan has announced that it will have shipped 10 million Dreamcast units across the world by the end of this month.
16 Oct 2001
Today Sony, tomorrow the world (well, Nintendo actually).
16 Oct 2001
Microsoft and Sega have jointly announced that they will be producing a new arcade system to be released at some point next year.
15 Oct 2001
Did we see this coming?
15 Oct 2001
Sega of Japan has announced that it will be releasing a new game in the Shining Force series for Game Boy Advance called Shining Soul.
15 Oct 2001
Sega Smilebit has announced that it has begun development of a PlayStation 2 version of its Dreamcast RPG Skies of Arcadia.
15 Oct 2001
Shining Force series to be dusted off rumours hit the web...
12 Oct 2001
Everything you need to know right here
11 Oct 2001
Details of latest killer announcement for Sega inside
08 Oct 2001
How many spin-off games can Sega make from one property? Well, here's another one!
03 Oct 2001
And the more is Virtua Fighter!
02 Oct 2001
And it will not be the last: Pure quality across all platforms from Sega
27 Sep 2001
Sony and Sega both back Bandai handheld
26 Sep 2001
You may remember that we reported a while ago on a case from Japan in which Sega employees were suing the company for not letting them do any work.
19 Sep 2001
Famitsu, the Japanese gaming bible, has released its scores for the launch line up of Nintendo’s GameCube console.
14 Sep 2001
Battle for real as Tecmo man unleashes shocking attack on competitors
11 Sep 2001
Dodgy. Voiceacting. Returns. In Yu Suzuki's latest monster. Title.
10 Sep 2001
Support for Sega as a major software house is evident on the stock market.
07 Sep 2001
Sega's knowledge put to the test by Xbox creators
29 Aug 2001
Another one bites the dust. This time, it's probably for the best
29 Aug 2001
Nintendo confident of supremacy over Sega’s finest as Sonic hits the GameCube
22 Aug 2001
Can Nintendo stand to be upstaged at SpaceWorld?
15 Aug 2001
Big robot basher type game almost complete. Console version as yet unconfirmed
15 Aug 2001
European office safe as Sega president speaks
14 Aug 2001
Enough is enough as inernational police move to protect game servers
14 Aug 2001
Credible waffle from the Interweb
14 Aug 2001
Yet another price cut Dreamcast in the US. Is Europe next?
13 Aug 2001
Not the worst news but still, every cancellation is a body blow to Sega's dying console
09 Aug 2001
More bad news for Dreamcast as the strange ones take a platform side step. We are funny sometimes!
08 Aug 2001
Sammy snatches up remaining DC PowerVF2 sets
07 Aug 2001
Sega prepares for GameCube launch at SpaceWorld
06 Aug 2001
The battle continues between Sega and Namco
01 Aug 2001
The game is too specialised to move platform. Straight from the horses mouth.
01 Aug 2001
How easy going is this guy? We like his tongue-slippery!
30 Jul 2001
The future takes shape at Sega
23 Jul 2001
Bum rock takes the backseat in music poll
17 Jul 2001
Counting the cost of on-line play
17 Jul 2001
The global Dreamcast mountains are running out
16 Jul 2001
DC Vs PS2. The war between players has begun
28 Jun 2001
Good news for Sega, Sony and Us.
28 Jun 2001
Sega confirms GBA remakes
26 Jun 2001
New details for the Blue One's latest
19 Jun 2001
See the new "everyone play together" system
06 Jun 2001
Japan, a country well known for its high musical standards, votes on all-time favourite Sega music...
30 May 2001
Sega games on Nintendo platforms is starting to seem normal
24 May 2001
Now is the time to become a role-playing addict.
14 May 2001
Sega shows off its Dreamcast line-up
28 Apr 2001
Do nothing all day and get paid! work for Sega!
28 Apr 2001
Sega endorses Mega Drive in a controller device
25 Apr 2001
It's not a good time to be working for Sega
24 Apr 2001
PSO confirmed multi-platform
23 Apr 2001
We don't care if it looks simplistic, if it plays well.
17 Apr 2001
Sega games on Nintendo platforms? We could get used to this.
17 Apr 2001
Sonic 2 to launch everywhere at the same time.
11 Apr 2001
Strange newspaper happenings in Japan hint at new fighter
29 Mar 2001
The sales have been counted... how did they do?
28 Mar 2001
Confirmation of Daytona USA 2001 to be offline only
28 Mar 2001
New high-bandwidth gaming promised by ex-Sega boss
28 Mar 2001
Sega come up trumps with another top-flight boss
21 Mar 2001
Only if it can handle it is the word.
14 Mar 2001
More to do in the crazy world of Phantasy Star
12 Mar 2001
Sega boss talks of dead and dying consoles with slant on resurrection
28 Feb 2001
Get singing with new Dreamcast hardware
28 Feb 2001
Sega chairman looses arm in deep pockets
28 Feb 2001
Sega reply to EA's comments from last week
28 Feb 2001
Full spec on Sega's new set-top box thingy! No discs required!
28 Feb 2001
Electronic Arts has every reason to be scared of Sega's sports titles.
28 Feb 2001
Sega to share it's development tools with other third parties.
28 Feb 2001
The nice blokes at Sega have released some screens of the upcoming Dreamcast game Crazy Taxi 2.
27 Feb 2001
If you own a Dreamcast, you might not want to read on...
20 Feb 2001
It's a royal flush of FPSs on Dreamcast as Unreal Tournament goes gold
19 Feb 2001
Online gaming under threat in yet another blow to Sega's loyal fans
19 Feb 2001
Sega's multi-platform idelogy extends to retro games on next-generation platforms.
17 Feb 2001
Sega dropped the price of the Dreamcast console today, to less than £100.
15 Feb 2001
It’s a big time for role-playing fans, as two of the biggest ever get almost simultaneous European launches.
12 Feb 2001
Sega consultant Tetsu Kayame, has revealed that the company is working with role-playing giants Squaresoft to develop “something huge”.
12 Feb 2001
Sega have announced details of their first game for former arch-rival Nintendo’s Game Boy Advance.
12 Feb 2001
Nominees for the 5th CESAs (Computer Entertainment Software Awards) have just been announced in Japan.
12 Feb 2001
Sega give out details on cross-platform manic taxiing action. Let's get radical!
06 Feb 2001
In depth details of the Sega games to grace the amazing Advance.
02 Feb 2001
Dance, monkey girl Dance! The Sexy Ulala is to star in Space Channel 5 on the PS2!
01 Feb 2001
Electronic Arts has publicy criticised Sega because all of a sudden Sega is a massive threat to them.
01 Feb 2001
If only we could go back in time a few weeks and invest millions into Sega.
01 Feb 2001
Keep your eyes peeled for a bargain as the price of a UK Dreamcast looks set to plummet like a lemming.
31 Jan 2001
Pace and Sega bring the set-top dream to life
30 Jan 2001
If this turns out to be true sales of the Xbox will skyrocket.
29 Jan 2001
The AOU arcade show is a long standing feature of the Japanese gamers’ calendar. The Virtua Fighter series fathered the 3D-fighting genre
28 Jan 2001
Follow-up to the amazing Shenmue to be released in Europe in 2001
28 Jan 2001
Dreamcast to get a selection of MegaDrive golden greats
28 Jan 2001
Financial speculation about Sega's future causes stock volatility
28 Jan 2001
We bring you THE most conclusive report anywhere on Sega's plans for the future. Also - how this whole mess happened
25 Jan 2001
We have new images of Shenmue 2 taken from the recently released trailer and it looks amazing.
19 Jan 2001
Sega has intentions of shrinking the Dreamcast architecture and placing it on PC PCI cards.
12 Jan 2001
Broadband goes well in Japan, but yet to come to the UK.
09 Jan 2001
On-line role playing game bucks long established industry tradition and hits the shelves early.
09 Jan 2001
Get your mind racing and win a Vauxhall VX220.
22 Dec 2000
Council passes resolution asking Sega to cancel graffiti game release.
15 Dec 2000
Players won't be using joysticks to outwit each other in a debate over the surplus. Think boxing gloves. Think the President and First Lady.
28 Nov 2000
Sega Europe is proud to announce that Dreamcast, its record breaking, next generation, online gaming console has reached all first year sales targets.
13 Oct 2000
Ireland Conquers all online at The European ChuChu Rocket! Final
21 Sep 2000
The winners of the most prestigious awards in the European interactive entertainment industry were announced in London yesterday at ECTS.
05 Sep 2000