Mattel Interactive is a leading entertainment company with strong brands on all major platforms. Our mission is to develop and publish innovative, interactive technology tools worldwide for the home and classroom. Mattel Interactive products are distributed using a multi-channel approach that includes retail, direct marketing, OEM, the Internet and schools. Products are also sold throughout international markets in Germany, France, the United Kingdom, Ireland, Holland, Latin America and the Pacific Rim. Mattel Interactive was established this year. Under the Mattel Interactive umbrella are three divisions; Entertainment, Productivity and Learning.
Mattel's first work that SPOnG is aware of is the 1979 title, "Armor Battle" (Intellivision).
The company has been involved titles released on the PC, Wii, Xbox 360, DS/DSi, PS2, Power Mac, PSP, Xbox, GameCube, GBA, PlayStation, Game Boy Color, Dreamcast, N64, Game Boy, NES, C64, Intellivision and Colecovision. Of these, "Pokemon Project Studio Red" (PC), "Pokemon Project Studio Blue" (PC), "Earth 2150" (PC) and "Pictionary" (DS/DSi) have been best selling titles.
The company's most recent involvement was on the 2011 release "Barbie: Jet, Set & Style " (DS/DSi).