IGA Worldwide - The Future of In-Game Advertising

This comes down to one thing and one thing alone - money. If there was no money in it, you absolutely wouldn't find anyone doing it.

This stinks. Welcome to the future.

dude, sorry to pop your bubble, but games developers and publishers don't make and publish games in order to ennoble our culture... they make them to make money... so surely if in-game ads can help them make the money they need to make better games... then, if done properly, they could (whisper it) actually be a good thing, no?