Exclusive: Xbox 2 Focus Group Names Machine, Offers Glimpse of Marketing Future

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Topic started: Wed, 16 Mar 2005 12:11
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SPInGSPOnG
Joined 24 Jan 2004
1149 comments
Wed, 16 Mar 2005 12:11
An Attendee wrote:
“It seems odd that since the original PlayStation launched, they [media agencies in general] can’t come up with anything more imaginative than clubs, girls and drug references to get us to buy.”


Dude, A club full of drugged girls is EXACTLY what it takes to get me to but things...

Although, I'd have to be pumped full of drugs and clubbed before I'd buy an XBox 36ty.
kid_77
Joined 29 Nov 2004
875 comments
Wed, 16 Mar 2005 12:44
"Xbox 360: Amplify Yourself!; Xbox 360: You're Next!; and Xbox 360: Shine!"

Pah!

Ok Sony and and Ninty, this should be easy to top:

"PS3 - Heaven awaits!"

"Revolution - Touch the monolith, and evolve to the nth degree in an instant!"
Newtynho
Joined 11 Aug 2004
64 comments
Wed, 16 Mar 2005 12:49
Menage a Billions should be awfully hard to top, though.
tyrion
Joined 14 Oct 1999
1786 comments
Wed, 16 Mar 2005 13:03
Hey Bill!

XBox 360: For a well rounded experience!
XBox 360: Round Two!
XBox 360: Spin it!
XBox 360: Degrees of integration!
XBox 360: A magic roundabout!
XBox 360: Vicious circle!
XBox 360: It's comming round your house!
XBox 360: That's 357 more, innit?
XBox 360: One whole revolution!
XBox 360: Running circles round the rest!
XBox 360: It's big, it's round, it bounces on the ground!

Hire me!
tyrion
Joined 14 Oct 1999
1786 comments
Wed, 16 Mar 2005 13:05
Newtynho wrote:
Menage a Billions should be awfully hard to top, though.

Especially using the truth!

Menage a two million
Ditto
Joined 10 Jun 2004
1169 comments
Wed, 16 Mar 2005 13:46
Yeah! A company with worse marketing than Nintendo!

Xbox 360: Are we there yet?
Xbox Live: Not Neutral
claudioalex
Joined 15 Apr 2004
95 comments
Wed, 16 Mar 2005 15:55
YAAAAWWWWWWNNN
Anything new here?
Leaking this king of information is how Microsoft started their marketing for Next Xbox?
lame
360 geometricaly is to comeback to the same initial point.
Ditto
Joined 10 Jun 2004
1169 comments
Wed, 16 Mar 2005 16:41
claudioalex wrote:

360 geometricaly is to comeback to the same initial point.


You have just made the best point ever.
Guyver03
Joined 26 Jan 2005
4 comments
Wed, 16 Mar 2005 17:01
X-box 360...hmm...

Hopefully that doesn't mean they are running around in circles trying to get this system together...
config
Joined 3 Sep 1999
2088 comments
Wed, 16 Mar 2005 17:17
Guyver03 wrote:
X-box 360...hmm...

Hopefully that doesn't mean they are running around in circles trying to get this system together...

Microsoft UK seems to be doing just that with the current Xbox - retailers are screaming for stock.

The whole thing is inexcusable, and while Sony got a right kicking for its unavoidable PS2-mini shortages at Christmas (thanks to the closure of the Suez canal), there very little coverage of the Xbox shortage outside of MCV's pages.

A conspiracy theories would posit that this is just Microsoft running down stock prior to X/enon/box2/box360/box Next.
Mendez
Joined 21 Feb 2005
59 comments
Wed, 16 Mar 2005 19:26
Confirmed? It is hardly confirmed when it's just a focus group exercise!

It is so far from confirmed, it's still about as likely as Xbox Next, Xenon, Xbox 2, Nextbox X and every other gawd awful name Microsoft has or hasn't come up with for the console.
.
.
.

Unless you know something you aren't telling us! Huh?
Pandaman
Joined 19 Mar 2004
466 comments
Wed, 16 Mar 2005 22:23
Man, I hope Nintendo's new console ends up being called the "Nintendo 3000"!
mattseds
Joined 17 Mar 2005
1 comments
Thu, 17 Mar 2005 01:13
I agree with Mendez. I live in the MS headquarters city, and have participated in multiple "top-tier" focus groups for them, one of which was for the original Xbox, prior to its launch. We were given the launch controller (the big one) and the Japanese (now called "S") controller, to determine usability and selling points, and despite the overwhelming consensus for the S, which one ended up in the bundle at launch time?

If there's anything I've learned from focus groups, it's not to feel too special when you walk out of one, having just signed an NDA, with your "secret knowledge" of what's actually going on. MS has their own ideas, and if, perchance they're doing a blind marketing test, they throw all the options of "Xbox 360" taglines at you, and if response is negative to neutral for all of them, they weigh the name itself against names like Xenon, etc. Just because the only name in the focus group was Xbox 360 doesn't mean that's what they've chosen.

You got fooled! As far as we the end-users are concerned, focus groups are more to create hype than to leak info.
config
Joined 3 Sep 1999
2088 comments
Thu, 17 Mar 2005 09:23
No! It should be the Nintendo 6000 SUX goddammit!
SPInGSPOnG
Joined 24 Jan 2004
1149 comments
Thu, 17 Mar 2005 10:35
Xbox 360: We've Come for your Children
Xbox:360: All your games are belong to us
Xbox 360: Not good enough to 720
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