the main difference here is that MS is providing the infrastructure for this, where as for the playstation devs/publishers would have to provide their own
Keeping the costs of running PSN down versus Xbox Live and therefore keeping PS+ cheaper.
MS is investing in huge potential power, and they won't be paying for it themselves. There will be a cost borne by the gamers, and a cost borne by the publishers, that will be passed on to the gamers.
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